DubLi Shopping (English version) integrates Kelkoo

Have you noticed the new DubLi Shopping features?

Big changes have occurred since DubLi closed the global auction platform called the Market Place. In fact most of the customer shops have gone as well and DubLi is focusing on Professional online Shops and Shopping Affiliate features.

If you select the shopping feature on the DubLi site (Click HERE) , a Shopping Mall page opens by default leaving you the choice to move on to the DubLi Customers' Shops or to use the integrated shopping and price comparison search engine.

What is this Shopping Mall?

The Mall is not a place where you buy products; it is a place which refers customers to merchants who's products appear on the search returns.

In fact, on the English DubLi sites it's the built in features from the Kelkoo Partner and Affiliate program.

Who and what is Kelkoo?

Founded in 2000, the Company has been bought in 2004 by YAHOO and is a wholly owned subsidiary of YAHOO.

Kelkoo operates in 10 European Countries and it's Europe's largest ecommerce platform after eBay and Amazon. Kelkoo became also Europe's largest eCommerce advertising platform, operating as a pay per click engine and allowing merchants to promote their products against payment.

Kelkoo provides search results for over 3 Million Products, including many brand products allowing thus consumers to save using the price comparison features.

The integration of Kelkoo into the European DubLi sites will add a broader choice of products to DubLi customers, whereas DubLi gets rewarded for every click by Kelkoo, similar to the Google Ads Model.

DubLi business Associates get a reward from these referral earnings.

How Global is the System?

While Kelkoo is the source for English searches, other providers have been integrated on the German, Spanish and so on DubLi sites. This offers language specific Merchants and Offers (a Country selector could be more efficient than the language selector).

The Benefits

• Customers will appreciate the convenience of a global price comparison engine.

• DubLi Associates will appreciate the earnings resulting from the pay per click links.

The Downside

• Search results will only list Merchants who pay for product listing.
• Some of the most important merchants are left out, such as eBay and Amazon
• The War between Price Comparison Platforms, Merchants and Google prevents a truly global comparison

• Products on offer on the DubLi Auctions and in DubLi Customer shops should be displayed in privileged positions on all search returns.

Appreciation

The DubLi website is the big winner of the integration of the price comparison engines. Customers and Associates will appreciate the benefits.

Abusive Clicks may lead DubLi to face similar surveillance problems as GoogleAds are experiencing.

Some thoughts about price Comparison Engines

On the long term, the days of Price Comparison Engines may be counted as Google Products Beta is increasingly becoming an important global player in the niche. You may remember my article and call when eBay withdrew its advertising budget from Google and the implications; well today we clearly notice that the free services provided by Google to Merchants and Consumers are Google's answer to the vulnerability discovered at that time.

Talking about Global Product and Price Comparison: the word global means huge screening capabilities throughout the whole internet; I cannot see anyone who gets close to Google in this respect.

Difficult to project the future landscape of product search and price comparison. While in some countries customers' reflex may bend towards price comparison engines to find paid advertisers, it seems to me that in others, the reflex of a potential buyer is to search for the product at Google, eBay or if it's a book, to look it up on Amazon.

Time will tell and in the mean time, let's profit from the great integration of price comparison and product search at DubLi, which is a great free service for anyone and … which generates profits for DubLi and it's Business Associates.

Yorgo
Dublicator