By Zo Nicholas
Increase Your Business Exposure
As any business owner knows, business is about making those sales, whatever your product. Even if you are a handyman, tiler or carpenter, you need customers in order to sell your skill and be paid. You need business exposure to bring you those customers.
Simple methods are great and work well, the tried and tested methods like logos, business cards, stickers, flyers, brochures but in todays ‘googling’ society you need a good presence online to, it gives you credibility too.
If I need a tiler, handyman or carpenter in Essex where I live, where do I go to find one?
I know that I am not the only one these days to go and ‘google’ my request to find exactly what I need, unless of course someone has recommended such a service before and I have kept a record, otherwise it’s straight to Google. Googling is much more common these days and very much a habit for many people, like myself. Forget the big cumbersome yellow tome ‘the yellow pages’ give me Google any day. Type in your request and up comes a selection of businesses or suggestions to choose from. If you are a business owner, this is the place to be ….and be seen!
A good presence online starts with your business name and brand and a website design. Your website is your business presentation, active and working for you 24 hours a day, 7 days week and all year around. A permanent ad that displays your business. A one time fee that works for you for a full year.
I know from past experience that I have grabbed a business card and stuffed it in my pocket, and when the time was right I checked out the www on the card to view the business presentation in more detail. In our busy lives these days quiet times when things get done are often long past normal business hours, but your business presentation continues to work for you even when you are asleep.
Website design is not as expensive as some may think. A good basic website design displaying a business presentation is an investment and costs much less than placing an ad in a newspaper all year round. Discussing your needs with a web site designer is much more cost effective in the long run than making a decision yourself. An IT Consultant can direct you to the best possible solution for your business needs and provide you with an affordable website design.
Zo Nicholas, Media, Marketing, Publishing.
Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics.
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