Copyright © 2011
Yorgo Nestoridis. Visit the original article at
http://yorgonestoridis.com/yorgo-nestoridis/social-media-marketing-news-123/.
Social Media Marketing Automated
Social Media require a good input of time. Be it Blogs, Social Networks or any other Web 2.0 platform where personal involvement is required, the time factor plays an important role as in any human relation based context.
Marketing involving social media requires therefore a good dose of planning and a solid concept.
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Targeting
Social Media allow targeting based on internal search tools. Searching means: you have to know to know your targeted keywords, login, search and then invite people to join your list. It’s an active push approach.
This approach takes too much time, namely when you are involved in multiple networks.
The second approach would be: be open to anyone who wants to join your list and make yourself available under the search terms corresponding to your goals.
This is a passive, pull approach.
Screening
When targeting actively, we do the screening when typing our keywords and phrases into the search tool; when targeting passively we are available for all those who are searching for the keywords linked to our profile. In this latter case the screening is done without our personal active  involvement and we don’t need to have a case by case approach.
Automated screening, where our profile attracts interested people via the internal search engine is my preferred method as it does not require any additional tasks to be added to my daily work load once I have set up my account on a social networks.
Pipeline
Once we are available via the search engine, we then have to offer to interested people what they are looking for. To make the pipeline efficient, we need to make sure that we offer the shortest possible link to what people are searching for, and that’s a link to our web site, blog, online publication outside of the social network.
Follow-up
Our website allows readers to comment and subsequently we can follow up on those comments as the case may be. Or we offer an opt-in to our newsletter which allows yet another way to follow up or we just offer a contact form and or a call me button and the communication hooks are thus in place.
YORGOO Press Unique Automated Social Network Marketing Engine
YORGOO Press has added and implemented this week-end its new Social Media Marketing Module. The occasion was the Ycademy Online Seminar which allowed to test the resulting automated communication streams. The results are smashing.
How it works:
You post an article to your YORGOO Press. the post triggers a Twitter entry to your wall and all the friends walls you post to. It then triggers an entry into facebook, becoming available to facebook prospects and friends as well. The concerned entry is a 140 letter Twitter format entry with a link back to your original article on your YORGOO Press.
In social networks, people can find the entry and click on the link and visit your site straight away.
Or, they can comment on facebook or Twitter, which will trigger an feed back to your YORGOO Press or any other site of yours, which created there a new blog entry you can now comment or react to…which in its turn triggers again a Twitter entry and a facebook entry … and you have just created the perpetuum mobile. In my case I use for SN returns my U Q Me Site.
New YORGOO Press Features
YORGOO Press is an attractive website with exciting features providing visitors with an interesting surfing experience. We have added a media viewer which allows to view images, videos and listen to music on a fast opening overlay based media viewer without reloading the page which allows to view images in original size without the usual limits imposed by web site layouts. Spectacular views Guaranteed. Click on the thumbnails below at the bottom of the post for a demo.
YORGOO Press links directly to Social Networks such as facebook and Twitter and generates automatically the above described streamlined Communication Flow.
YORGOO Press provides users automatically with quality content articles from authority authors which are automatically imported and can then be edited for publishing purposes to match the publishers requirements, targets and objectives. The module drags content from a large article data base 9hundreds of thousands of articles to choose from) into YORGOO Press. the selection is made via a category selector. The import is based on a timer and allows up to 10 articles to be imported per day.
Automated Google Map integration with just one mouse-click is now possible in blog posts and static pages.
YORGOO Press has advanced to the finest publishing framework online, making ultimate technology accessible to ordinary people achieving extraordinary things.
Impact on search engines
Test articles posted during the seminar had immediate impact as well as on social networks as on search engines. Interesting progress we noticed namely on the sites from Larrie Perkin, Joe Cettina, Â Alejandra Neri and Zo Nicholas.
We also noticed, that our South African friends were somewhat neglected by Google and the indexing of new content took longer than for Europeans or Americans. This concerns namely Bianca Gubalke, Hanno Coetzee and Eileen Cupido. In fact connection problems in South Africa prevented Eileen for hours to log on to the seminar.
Ute Schaedler as as usual: Speedy Ute!
Boruch Rappaport from Israel had a surprisingly good line yesterday and Felisa Ryan just consolidated her Google number 1 position.
New YORGOO Press Pricing
YORGOO Press basic version remains at $ 67. The upgrade installation of the new module is charged $50. A new complete YORGOO Press install costs $127. Please contact Bianca for more details at bianca(at)ycademy.com.
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